Prices and Promotions - optimization and simulation

Prices and Promotions Optimization and Simulation - Revenue Optimization

The competition is often played on Prices and Promotions.

With our solutions we are able to apply optimization science to the marketing and the commercial area with enormous benefits.

You can optimize your decisions on prices, promotions and understanding the hidden interactions of the variables that influence the revenue.

The price of one products influence the sales of the product itself, but this is not all! The price of a product influence the sales of others products as well and the brands.

The margin is connect to the purchasing and stock costs. Several and interconnected variables influence your profits. Prices, promotions, but also shelfs management, are the key elements that influence revenue and brands.

If you are a Category managers and or marketing managers you have a great responsibilities.

Our tool support you to take the optimal decisions in terms of price and promotions and predict the effects of actions. Sales are influenced by several factors some under control of who sells other unfortunately no, as for example the effect of actions by the competition.

Combining the various factors to maximize the margin is like having "the sails in the right direction".

If you think that "copy" the prices of competitors or lower the prices is NOT always the right way, then we can help you with mathematical tools that allow to focus on real goals and seize the best opportunities from the market!

Regardless you work in the world of fashion, food, electronics goods , in an airline, a chain of hotels, a significant part of your margin is connected with prices and promotional policies.

Establishing the correct prices in relation to demand avoid you lose margin.

ACT Solutions has the expertise and technologies to help you introduce a new approach to revenue management. But before we talk about products to optimize the revenue is necessary to share the approach. Do not hesitate to contact us to explore this important topic.